Media Coursework

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English Coursework- Media Stud.The purpose of adverts is to encourage and attract people to buy a product or service. To do this advertising companies use language, images and sound very carefully to make sure that their product or service is as appealing to a potential customer as possible. A good advertising executive can expect to earn a great deal of money as it is their ideas that will make a product successful..Every advert has a core proposition- the main claim made about the product. This is meant to make the product seem more attractive than all its competitors..To convey the core proposition every advert has a strategy. There are many different methods used such as humour, sex, science, self-improvement, an appealing lifestyle, guilt, peer pressure, panic buying, music and celebrity endorsement. The slogan is an important factor as it is frequently the main thing people remember about the product.

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The advert I have chosen to study is an advert for'Gap' stretch jeans. It was shown (on this occasion) at about one o'clock on Saturday afternoon on channel five during the advert break of an American teenage comedy called'Popular'. I would expect the target audience to be teenagers or possibly pre-teenagers, mainly female. The core proposition of my product was partly music and partly showing an appealing lifestyle- if you buy these jeans you will be fashionable, chic and stylish.In the advert there is a teenage girl, of about seventeen years old, and a woman in her early fifties singing and dancing together while wearing'Gap' stretch jeans (naturally). The older woman appears to be conducting the younger girl, while she does a bizarre, bendy dance..The first shot is a medium shot of the woman's foot tapping in time to the music. The camera shot moves up her leg and then switches to a medium shot of the girl's upper body and head. After that there is a shot of the girl's thighs as she dances, panning out to a long shot so you can see all of her. Succeeding this there is a medium shot of the woman's thighs, swaying slightly. Following this there is a shot of the girl's lower legs, then her top half (both medium shots), and then there is a long shot of the dancing girl's back. Next there is a shot of the woman's upper body and head followed by a close up of the girl's face and a long shot of her dancing again. After that there is a shot of the woman dancing and then a close up of the girl as she address the camera. It then cuts to the sign'Gap Stretch Jeans'. After this the camera cuts back to the woman as she addresses the camera and there is a final shot of the'Gap' sign.The images used in this advert are cool, fresh and sharp. The whole advert is set against a plain white background, which draws the viewer's attention to the people. Its simplicity prevents it distracting any attention away from the main action. Both the woman and the girl are dressed in plain, dark clothes (all, of course, from Gap). The denim they wear is dark and fairly simple. Neither the woman nor the girl has any particularly striking features. They both have darkish blond hair and appear tall and slim. The only really prominent characteristics they have are the large amounts of jewellery the woman wears and the dramatic make-up the girl wears. The only really noticeable difference between their clothing is their shoes. They both wear footwear suitable for their ages, the girl wears combat boots while the woman wears more sophisticated heels. This is meant to show that Gap have bridged the generation gap, both the woman and the girl look chic and stylish wearing similar clothes while still managing to look suitably clad for their respective age groups. Throughout the advert both of them (but especially the girl) continue to sing and dance. This is supposed to show how stretchy and flexible the jeans are; you can do strange, twisting dances wearing them with the utmost ease. The overall image is one of a chic, relaxed and yet very modern scene.The music used in this advert compliments the images and overall style perfectly. It has a laidback, syncopated beat, which is catchy without being overly stylised or ostentatious. Both the voices singing are sonorous altos. The woman has a rich, almost fluid tone while the girl has a more throaty sound. The contrasting timbre prevents ambiguity and results in a sophisticated yet natural and relaxed sound, which harmonises with the general theme and gives a contemporary feel to the advert.There is no voiceover on this advert, but both the girl and the woman speak. The girl's voice is drawling with a thick American accent, making her words a little unclear so you have to strain to hear them. The woman's voice has a slightly over pronounced accent, which sounds sophisticated. This woman is very elegant yet she wears Gap jeans. This is meant to make you think that Gap jeans can be elegant and stylish as well as being dressed down and relaxed.The copy in this advert is fairly short and basic. I think this is a good idea in this case as the imagery is very strong; the copy seems merely to be backing it up. The copy is "For showing off the long and leans. For every generation." The first sentence implies that with Gap's jeans everyone can have endless, slender legs like the model. The second sentence is very simple'For every generation'. These jeans are for everyone, they make everyone look good regardless of age or background. The woman says this line with a knowing smile, which appears to give a message to her contemporaries saying'Yes, these jeans are fantastic for older women too. They can make us look stylish and trendy without being "mutton dressed as lamb"'. I think this simple copy works very well. I personally tend to find that with longer copies I don't really pay attention, whereas with a shorter message it is more dramatic and punchy and more likely to persuade me to buy that particular product.I think this advert was extremely well made and cleverly planned. Gap adverts (and this one in particular) always seem to stay in peoples' memories. Most people I mention this advert to recognise it instantly, which shows the advert is certainly working. This advert is fairly new, Gap tend to churn out new adverts on a regular basis. There is quite a large market for jeans and quite a lot of competition for Gap, although not many jeans companies have regular, televised advertisements. Overall I think this is a high-quality advert, and I am sure it will significantly help increasing sales...

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A Buzzing Ear

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A Buzzing Ea.One summer's evening as I was relaxing on my front porch enjoying the fresh air, I noticed a buzzing noise around my head. It appeared that a moth was trying to find shelter from the bright light that was above me. All of sudden the bug found its way into my ear canal..I frantically pulled and tugged trying to draw the bug out of my ear, but all my attempts failed. The bug kept flapping its wings trying to make its way out, but my earwax had it trapped. I knew then, it was time to call on my mother for help. My mother quickly called the hospital for advice. The nurse explained that shining a flashlight into my ear canal might entice the bug to come out because flying insects usually travel toward the light. My mother did exactly as the nurse had explained. We waited patiently for the bug to come out of my ear but nothing happened.

My mother and I both decided it was time to seek the expertise we needed to get the bug out of my ear as soon as possible. We then traveled to the Pinckneyville Community Hospital where we had to wait on the doctor to arrive. As soon as the doctor saw me, he made an unpleasant joke about my situation. For example, I previously saw him with in the past year twice for a broken finger and a dislocated finger. He said as soon as he walked in the emergency room where I was he said, "what's wrong now, a broken finger."

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Then Dr. Fozard, my family doctor tried his best to remove the bug, but failed. In the past Dr. Fozard was very good at fixing stuff and telling you what is wrong with you, but this time it wouldn't happened. He used extended tweezers and searched the deepest part of my ear. All he could come up with was a lousy, little wing. He also tried using a water pick to flush the moth from my ear. I was beginning to think that the bug was going to be a permanent part of my life. When he said that he was not going to be able to eradicate the insect out of my ear I began to panic and ask all sorts of questions. I guess because I was nervous. It was the kind of "nervous" that your hands have this could sweat to them. He then referred me to an ear, nose and throat specialist. Thoughts of surgery were flashing through my mind, and I could picture myself lying on the operating table. My head all split open from trying to get the bug out of my ear. My head all bandaged up from surgery, I would never be right. I was starting to really detest that tiny pest that flew in my ear.

By the time I had went to bed that night, the moth had finally died. I could not hear any more fluttering or feel any movement from the moth. I made sure that I slept with my ear to the pillow, so that the bug could not proceed further into my ear canal. I tried to forget that the insect was in my ear, but it was really difficult to do.

On the way to the specialist the next day, I was very nervous. My hands were sweating again, I was getting cold chills, and I was just sweating all over. I kept thinking about all the terrible things that could happen to me. For example, never being able to hear again, just the fact that I got a bug in my ear was bad enough. After I got to the clinic, the nurse showed me into the doctor's office. The doctor was very reassuring and said, "that this was not the first bug that he had removed and that he has got all of them out in the past." He used the longest, thinnest pair of tweezers that I had ever seen to extract the moth. They look like they could reach all the way to China. As the tweezers were going into my ear, it felt so weird. You could actually feel ho far the bug was in there. It was terrible. I was so happy to be rid of the little insect. After this experience, I was careful about sitting on the porch at night..

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Why a Graduate Degree?

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Why a Graduate Degree.

Why not a Graduate Degree?When I think of a graduate degree I can envisage a number of rewards. I guess the biggest visualization and reward is that of a huge paycheck. With this degree also comes increased marketability and greater chances of top positions in Corporate America. The feeling of authority and being in charge cannot be overlooked. Self-confidence, high self-esteem and accomplishment are all positive words that are attached to a graduate degree, especially the MBA.In early 17 I started to pursue a career in Accounting with my main goal being to sit for the CPA Examination. I successfully completed my Associate Degree in December 1. Upon finishing my Bachelor's degree at Clayton College and State University, I had completed 1 credit hours and graduated in May 00. In order for me to meet the requirements for the CPA examination board I had to have 150 credit hours, which must include a Bachelor's degree. I Therefore needed 1 credit hours to complete this requirement.

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After thorough discussion with my husband we decided that instead of just trying to complete 1 credit hours merely to satisfy the CPA requirement, I should opt for the Graduate Degree. In this way I would not only be prepared for the CPA examination but I will also have a prestigious qualification added to my repertoire.I stayed away from school for approximately one year. The purpose of the stay-out was to recuperate from "academic burnout", spend some time with my family and to give our family-owned Accounting practice some much needed attention. In the meantime, I was working on my GMAT and looking for a Masters Program that would fit my busy schedule while equipping me for a top position in Corporate America.On Tuesday, August 1, 00 I looked at my caller ID which read "University of Phoenix". I picked up the phone and heard the most encouraging and upbeat voice at the other end of the line. Needless to say I was overwhelmed and thrilled at what I heard. After some research and investigation, I concluded that this was the program I was waiting for. As they say, the rest is History.Students have various reasons for obtaining a graduate degree. For me, it is the imminent rewards which are virtually assured with the completion of the MBA. Already, I can see myself smartly dressed, at board meetings, being in control, while guiding my associates and making positive and constructive changes in one of Georgia's big recognized firms..

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Shutup

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The English vocabulary development activities and resources in this Website are based primarily on Latin and Greek elements that are included in thousands of English terms and expressions. A very small number of schools currently provide learning situations and activities that include vocabulary etymology and histories; therefore, it is advantageous for students to learn more about English development, as well as, oxymora (aka oxymorons), stories, pleonasms (redundancies), and other related terms that are provided online with this Focusing on Words program..There are also many proverbs, legal terms, mottoes, and self-scoring quizzes, and other vocabulary activities that will help in the literary development of vocabulary proficiency so students of any age can learn these important advanced skills with the resources in these pages..You should also be aware of the many self-testing and scoring (grading) opportunities that are available; as well as the, Latin-Greek Cross References dictionary, or lexicon, that provides thousands of vocabulary-thematic units with special search features for a greater variety of dictionary results. You may have the advantages of this source to thousand of English words that are derived from Latin and Greek elements by clicking on this link Latin-Greek Cross References..To know the origin of words is to know how men think, how they have fashioned their civilizations. Word history traces the paths of human relationships, the bridges from mind to mind, and from nation to nation..Help with essay on Shutup

The English language is truly international. Some of the words in English can be traced to a remote past; some have histories that began yesterday or are even beginning today. Slow changes, swift new coinages of science or slang, ancient or recent borrowing from many tongues; together they give flexibility, power, and beauty to English, the richest and most widespread language of all time..Whether you are a "native speaker" or have learned English through studies, the FREE abridged Latin-Greek Cross References will provide you with samples of Latin-Greek elements (prefixes, roots, and suffixes) so you will have a better idea as to what the main parts of the unabridged cross references is like..Click on the following subscription-link for details about being a contributing subscriber to the unabridged Latin-Greek Cross References zone so you can gain access to thousands of thematically-related English words, definitions, and other vocabulary activities and images that are derived from Latin and Greek sources..Mottoes and Proverb.Lists of Latin-Greek mottoes, proverbs, phrases, and specialized words are now available by going to this special Latin-Greek mottoes page. The access information (ID and Password) will be available when you get there..The contents of this search area include many of the common Latin and Greek words, phrases, proverbs, and mottoes; as well as, many.

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National Weather Service Mission Statement

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National Weather Service.Mission Statement The National Weather Service (NWS) provides weather, hydrologic, and climate forecasts and warnings for the United States, its territories, adjacent waters and ocean areas, for the protection of life and property and the enhancement of the national economy. NWS data and products form a national information database and infrastructure which can be used by other governmental agencies, the private sector, the public, and the global community."NOAA stands for National Oceanic and Atmospheric Administration..

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(A note about the National Weather Service's Strategic Plan demonstrating the important use of its mission statement..A draft NWS Strategic Plan for 00-008 is now available. The theme of this plan, Working Together to Save Lives, reflects NWS commitment to work closely with our partners to meet our mission. The new plan was written to conform to the substance and structure of NOAAs recently completed strategic plan. In writing the plan, NWS considered all the input stakeholders provided at NOAA-sponsored meetings.National Weather Service Mission Statement Analysi.I.WHO is the customer.People who live in the United States, its territories, adjacent waters and ocean areas are the main targeted consumer for its provided services. Its services can also be used by other governmental agencies, the private sector, the public, and the global community.II.WHAT is the product.The National Weather Service provides weather, hydrologic, and climate forecasts and warnings for the protection of life and property and the enhancement of the national economy.III.HOW is it delivered.Its data and products form a national information database and infrastructure. The specific means by which it delivers this data (although common knowledge) is not stated within this mission statement. This unstated delivery method is primarily through television broadcasting, radio and internet. This service is also constantly updated to give the delivery of its product relevance.IV.WHERE are we now and WHERE do we want to be in the future.The National Weather Service is currently affecting nations worldwide. Its climate forecasting and severe weather warnings globally prepare people both for daily living and for natural disasters. However, this mission statement explains nothing about the future plans of the National Weather Service.V.WHY are we in business.The creation and continuance of the National Weather Service is for the protection of life and property and the enhancement of the national economy. It also believes in allowing people worldwide to access its readily available information for their convenience and protection.VI.Which stakeholders does this statement communicate with.This mission statement speaks mainly to the general public of the United States, who ultimately provide its financial support, as well as those involved in the media and particularly the government. It also speaks to its employees and any consumer it may have worldwide.Assessmen.There is not much room for improvement within this mission statement. Its main weakness is found in its inability to describe the manner in which it delivers its services. There also is a serious lack of description of where they intend to be in the future. With those two things aside, the National Weather Service does more than an excellent job in answering the remaining critical questions. Therefore, the National Weather Service is worthy of high recognition in its ability to create a highly effective mission statement..

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Operating Definition of Organizational Behavior

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Abstrac.Studies on the affect of workers in the workplace have been conducted over nearly the past 100 years. Speculation over what constitutes job satisfaction still continues to be debated. Studies have been conducted to determine the primary reasons why employees leave their jobs. Recent efforts have been made to define what it is that companies, executives, managers and even supervisors should focus on in order to keep the workforce productive. In order to put a term to the overall atmosphere of what a company should be, the term given is Organizational Behavior. Although many researchers have composed their own unique definitions of what the definition of Organizational Behavior should be, all agree that the focus is on the individual employee and their actions or reactions to the company environment. Organizational Behavior.Introduction.

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Organization behavior focuses on the individual employee, groups of employees, and the organization. How all three work together, or the atmosphere of the organization, are what create and mold the behaviors of the organization and it's employees. Adapting to diversity in the work force as it relates to sex, age, ethnicity and ideas are also necessary in establishing the organizational behavior.Discussio.There are numerous definitions of Organizational Behavior, Robbins quick definition is to describe "Organizational Behavior" as fancy words for "people skills" (001). Not only is Organizational Behavior about people skills, but it also encompasses a lot more. Organizational behavior has been defined as an "area of inquiry concerned with both sorts of influence work organizations on people and people on work organizations" (Brief & Weiss, 00). Schermerhorn et. al. limit the definition of Organization Behavior to the study of individuals and groups in organizations (000). However, Robbins takes a more comprehensive approach to his definition of Organizational Behavior as the study of the impact of the behavior of individuals, groups and the structure, and how these behaviors affect performance within the organization, and with this, information changes can be made that improve the organization's effectiveness (001)..When looking at Organizational Behavior as the actions of management and their effectiveness as it relates to their overall management skills, human resource management, communication and networking, it is important to note that changes have taken place in the past several years and there has been a demise in the "command and control" form of management. As well, there is an increasing need for individuals and organizations to value the differences of their workforce, and to place an emphasis on teamwork and work-life balance (Schermerhor, et. al., 000). Business is no longer only about the business of the "bottom line," but also, the behavior of the organization which draws on the disciplines of psychology, social psychology, sociology, political science and cultural anthropology (Williams, 001). With the business world encompassing such disciplines and focusing more on the people, Brief and Weiss expanded on that to include a focus on the "feelings" of workers and how the organizations affect them and how they affect the organizations (00).Conclusion.There is not one single right or wrong definition of Organizational Behavior, open ten books or articles and one is likely to find ten different definitions. However, the main underlying theme of all definitions of Organizational Behavior has to do with people and their actions or reactions. Many books have been written with an emphasis on the organization and either how the work force must adapt to the changes or atmosphere of the organization, or how the organization must adapt to diversity in the work place. It is the recommendation of this writer that the definition of Organizational Behavior should be comprised of, studying the company and employee relationship as it relates to how the goals or mission of the company are being embraced and applied, and how the organization and employees interact. Ground rules and expectations need to be established, the rewards and punishments should be known, guidance and training should be provided, and follow up efforts need to be made on management's end.. Reference.Brief A. & Weiss, H. (00). Organizational Behavior Affect in the Workplace. Annua.Review of Psychology. 57-07.Kreitner, R & Kinichi A. (001). Organizational Behavior (7th ed.). McGraw-Hill, New.

York.Robbins, S. (001). Organizational Behavior (nd ed.). Pearson Custom Publishing.Schermerhorn, J. et. al. (000). Organizational Behavior (7th ed). John Wiley & Sons, Ne.York.Williams, E. (001). Physicians as Workers An Organizational Behavior Perspective. Health.Care Management Review. Aspen Publishers, Inc.

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Designing Profitable Menus

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The article Designing Profitable Menus by Linda Lipsky offers some great information regarding what a menu should and should not have. She begins the article by focusing on the fact that a flashy menu does not necessarily generate sales. It is important that menus be designed to maximize sales and promote the items which are most profitable and unique to the property. Ms. Lipsky reinforces the fact that the menu is a major marketing tool and the design should be created carefully and with thought.The article discusses things like color, icons, typeface, seasonal offerings, costing and recipes, legibility and much more. For the color of the menu, the author suggests that if a menu printed professionally, using at least three colors is best. One color should be used for section headers like Appetizers or Entrees; a second color is used for menu item names and their description; a third can be used to highlight a few key items within each menu section.Another important aspect of a menu the author mentions is seasonal offerings. It can be essential for a restaurant to change its menu to match the season. Offering strawberries in December will be too costly for a restaurant and not bring in much profit (if any..A great idea to maximize profit is to sell extras. Use that extra space on the menu to remind customers of other items the restaurant might offer like specialty cocktails, wines by the glass and side dishes. Many times, customers do not think of ordering anything more than their entree and perhaps an appetizer. However, with other food dishes and beverages mentioned on the side they may choose to have something more that they would not have thought of ordering before they saw it printed. This can increase sales and reduce food cost

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A great way to save money is to print the menus yourself. Besides saving money, this allows a restaurant to have more control of its menu and allows more revising and editing at no extra cost and this is also more convenient to do. Buying colored paper or paper with a restaurant logo on top and printing the menu yourself is a way to save but keep things from appearing mundane.Other important aspects of menus are legibility, user-friendliness, costing, typeface, icons and sometimes photos.The article offers some good tips for designing a menu that increases profit, but also leaves out some key factors. In the lecture on Menu Management, there were many factors mentioned not mentioned in the article. First of all, as a marketing tool the restaurant needs to design its menu in regards to its clientele- what kind of cuisine will the restaurant offer? How much money is the clientele going to be willing to spend? What type of menu should the restaurant offer? The answers to these questions all need to be established before anything else.Next should come the management side of the menu. Determine the ingredients needed and how it is all going to be purchased (this is a good time to look at what is in season.) Once the ingredients arrive, the food needs to be prepared- how will production run? For example, a salmon dish is appealing to many, but should the salmon be steamed or grilled? Duck is also an appealing menu item but there are many ways to prepare duck. A chef needs to figure out how to prepare food in the most efficient manner and appeal to customers at the same time.Also, cost and labor control need to be taken into consideration. Purchasing items that are not in season can be very costly to a restaurant. Another mistake a restaurant can make is purchasing items from a far away location. The food may not be of a good quality by the time it arrives or the shipping costs may outweigh the necessity of the item in a dish and an alternative should be found. Preparing foods in a timely and efficient manner is essential to labor control. If a certain food needs too much time to be prepared, it may not be worth the effort if one person is preparing one item all day.In planning a menu, it is important to be sure the restaurant has the right equipment and adequate space. A restaurant may want to make french fries but not have a deep fryer. If there are numerous desserts needed in a restaurant but not enough space in the walk-in to store them, more cold storage space is needed or the desserts need to not require chilling.The article did not mention anything about focal points on a menu. For a one-page menu the most expensive items should begin right above the middle of the page. This is where a person first looks when he or she glances or begins to look at a menu. For a two-fold menu, the focal point is at the same place on the page but on the right page; a customers eye will be drawn to the center page of a three-fold menu, the focal point position being the same as the preceding menus. These points are very important in menu design. If the least expensive items are placed at these points, a customer may decide they only want a side salad printed at that point and not even look at the other items on the menu.How items are described plays an important role in what a customer may or may not choose from a menu. It is essential to use adjectives and the method of preparation should be included. Many people like to know where their food came from as well, for example, in a mussels dish the description should include they are Prince Edward Island mussels to show their origin. Primary ingredients need to be included. A person will not be drawn to a Grilled Chicken with Vegetables but would most likely rather have Grilled Chicken Breast with Paprika Red Roasted Potatoes and Sauteed Haricot Verts. If a sauce is on the set, it is a great idea to include this in the description. People are very attracted to sauces, especially if they sound unique like a tomato and portobello mushroom broth or a five-chile barbecue sauce.Menu design is imperative to bringing in profit for a restaurant. A well-written, intelligently designed and very importantly, deliciously described items, can bring guests back again- and also encourage their friends to try the restaurant out as well. It is also an inevitable factor is cost and labor control as aforementioned..As a future restaurateur, it is important for me to realize and learn how important a well-designed menu is to a restaurant. I have learned things, both from the article and the lecture, that I did not even realize were part of planning a menu and will look for more information on the subject as well. Now I have a good start and a better idea of what is good and profitable menu design..

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