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.Public Relations.The role of Public Relations Manager primarily involves both establishing and maintaining relationships between a company and the general public. As basic as this sounds this is the essence of the PRM role. What is more complex is the definition of the public that the Public Relations Manger is trying to develop these relationships with. The public can include a number of entities, such as investors, suppliers, retailers, government departments, media, alliances and, of course, the end customer. Basically the public should be perceived as anyone who will have an impact on the business itself..The function of a Public Relations Manager is not purely restricted to large corporations. Small businesses are starting to realise the importance of this role, and amalgamating it with other functions, such as sales and marketing. More and more, businesses both large and small and are incorporating it into their daily business activities. The aim of this? Primarliy it is to establish the best possible relationships with the groups or individuals that will whose decisions have consequences for the business. To put it more simply, the Public Relations Manager exists so to develop the company and to make it as effective as possible, to nuture these relationships which will then ultimately (hopefully) lead to financial reward..
Cheap College Papers on The importance of PR
Public Relations should not be confused with Marketing. Whilst there are some basic similarities between the two functions, there are also some major distinguishes that set one apart from the other. Firstly, Public Relations is a lot more subtle than Marketing. Predominately, Public relations involves information, rather than physical product and packaging. The generation of hype around the companys product or service is generally the result the spin that has been placed on it. This spin is usually devised by the public relation team. This differs from the marketing mix, developed by the companys marketing team..It is commonly perceived that there are three stages to public relations.1.Informing Peopl..Persuading People..Intergarating people with people..A good public relations manager is aware of this. This is the core information that theyshould adhere to whilst developing the PR division of the company. They should (and do) use various strategies and tactics to acheive these functions...
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